About 40% of the world’s population, or nearly 3 billion people, are active on social media networks in 2019. Marketing via these networks is naturally critical for any organization selling products or services, either locally, regionally, nationally, or across the globe.Unlike traditional platforms like television or radio, social media does not offer a one-size-fits-all solution but instead operates depending on the objective. The number of marketing strategies is as plentiful as the number of social media networks themselves — Choosing one requires a deep understanding of your target audience in order to drive value and create the strongest impact with your messaging.successful social media marketing is achieved when organizations create clear goals, understand what their audience wants, produce relevant and compelling content, choose the right social media platforms that suit their product or service, enable all their channels to share to social, and commit to making every marketing campaign one that is driven by social.
The Benefits of Social Media Marketing For Businesses
For businesses, social media presents vast opportunities to promote their product or service. Just as popular social media sites allow users to connect with friends and family in faraway places, they also are powerful ways for marketers to create two-way conversations with potential customers.Users now expect to interact with brands, which means that marketers have incredible opportunities to create ways to drive demand and expand the reach of what they are selling.Through social media, marketers can:
Engage their audience. Engagement is a great way to establish trust with customers and build a relationship that can develop over time.
Foster brand loyalty. Engagement leads to loyalty to the brand. Users can get to know the brand more intimately through news updates, informational and entertaining videos.
Integrate with other channels. Because social media integrates so well with other channels, it gives marketers the ability to boost campaigns in ways that were not possible in the past.
Control the message. When crisis strikes, marketers can serve as their own newsroom by publishing releases that control their side of any story.
Create new leads. Marketers can raise awareness and generate traffic among general users, and some of that buzz can develop into tangible leads.